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BBA Programme
BBA Programme
Program Outcomes
1. Draw on a sound understanding of concepts, principles, and theories of the core areas like Marketing,
Finance, Human Resources, Operations, Business Analytics and Strategy in a global context.
2. Exhibit knowledge and awareness of general issues related to society, politics, legal and business
environment, and have a wider perspective of the world.
3. Ability to formulate a problem, synthesize information, analyze, and interpret data to solve business
problems.
4. Demonstrate inquisitiveness and critical thinking ability to solve business problems.
5. Integrate socio-ethical responsibility, life, and professional skills in organizations.
6. Employ creativity for the benefit of organization and society at large.
7. Develop effective verbal and/or written communication skills.
BBA Course Syllabus
The BBA course syllabus at BMU entails an immersive approach towards subjects like accounts, economics, management, behaviour, business laws. Here, we aim to teach them nuances of the interplay between various factors in the business sphere. The students are taught to analyse the impact of the economy, laws and technology on business.
In the latter half of the programme, BBA subjects are extremely varied in nature. From writing skills, negotiation and dispute resolution, human resource management, business laws, marketing management, social media and digital marketing – all are imbibed in the students with theoretical study and practical application.
Semester 1 | Courses | Credits | L | T | P | hrs/week |
---|---|---|---|---|---|---|
AECC | Business Communication | 3 | 2 | 0 | 2 | 4 |
Core | Financial Accounting | 3 | 2 | 0 | 2 | 4 |
Core | Economics for Managers | 3 | 2 | 0 | 2 | 4 |
DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
Perspective | To be Chosen | 2 | 1 | 0 | 2 | 3 |
Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
16 | 10 | 0 | 12 | 22 |
Semester 2 | Courses | Credits | L | T | P | hrs/week |
---|---|---|---|---|---|---|
AECC | Environmental Studies and Disaster Management | 3 | 2 | 0 | 2 | 4 |
Core | Cost and Management Accounting | 3 | 2 | 0 | 2 | 4 |
Core | Marketing Management | 3 | 2 | 0 | 2 | 4 |
DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
Perspective | To be Chosen | 2 | 1 | 0 | 2 | 3 |
Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
Project | Summer Internship (Social Project) | 6 | 6 | |||
16 | 10 | 0 | 12 | 22 |
Semester 3 | Courses | Credits | L | T | P | hrs/week |
---|---|---|---|---|---|---|
Core | Organizational Behaviour | 3 | 2 | 0 | 2 | 4 |
Core | Operations Management | 3 | 2 | 0 | 2 | 4 |
DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
Perspective | To be Chosen | 2 | 2 | 0 | 1 | 3 |
16 | 11 | 0 | 11 | 22 |
Semester 4 | Courses | Credits | L | T | P | hrs/week |
---|---|---|---|---|---|---|
Core | Human Resource Management | 3 | 2 | 0 | 2 | 4 |
Core | Financial Management | 3 | 2 | 0 | 2 | 4 |
DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
16 | 10 | 0 | 12 | 22 | ||
Project | Summer Internship | 8 | 8 |
Semester 5 | Courses | Credits | L | T | P | hrs/week |
---|---|---|---|---|---|---|
Core | Strategy | 3 | 2 | 0 | 2 | 4 |
DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
DSE | Electives to be chosen (Before Mid-term) | 2 | 2 | 0 | 0 | 2 |
DSE | Electives to be chosen (After Mid-term) | 2 | 2 | 0 | 0 | 2 |
Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
Project | Capstone Simulation | 6 | ||||
23 | 12 | 0 | 10 | 22 |
Semester 6 | Courses | Credits | L | T | P | hrs/week |
---|---|---|---|---|---|---|
Semester 6 | ||||||
Core | International Business Management | 3 | 2 | 0 | 2 | 4 |
DSCC | Electives to be chosen | 3 | 2 | 0 | 2 | 4 |
DSE | Electives to be chosen (Before Mid-term) | 2 | 2 | 0 | 0 | 2 |
DSE | Electives to be chosen (Before Mid-term) | 2 | 2 | 0 | 0 | 2 |
DSE | Electives to be chosen (After Mid-term) | 2 | 2 | 0 | 0 | 2 |
DSE | Electives to be chosen (After Mid-term) | 2 | 2 | 0 | 0 | 2 |
Skills | To be Chosen | 2 | 1 | 0 | 2 | 3 |
Project | Integrated Project | 8 | ||||
24 | 13 | 0 | 6 | 19 | ||
Total Academic Program Credits | 125 | 137 | ||||
Co-curricular | Credits for Co-curricular Activities 1 in each semester | 5 | ||||
TOTAL PROGRAM CREDITS | 130 |
Generic Elective (GE) Course (Unrelated discipline) – Perspectives – 3 Credits |
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Introduction to Psychology |
Introduction to Sociology |
Living Literature and Arts |
Philosophy and Logic |
World Civilizations |
Indian Economy |
Political Science |
Social Communication |
Photograpgy and Video Editing |
Indian Culture & Ethos |
Foreign Language |
Contemporary Societal Issues |
Indian Constitution |
Ability Enhancement Compulsory Courses (AECC) – 3 Credits |
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Business Communication |
Environmental Studies and Disaster Management |
Skill Enhancement Courses (SEC) – Skills – 2 Credits |
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Critical Reasoning and Systems Thinking |
Data Visualization |
Effective Presentation skills |
Etiquette and Conversational Skills |
Excel Spreadsheet Modelling |
Joy Of Innovation |
Negotiation and Dispute Resolution |
Problem Solving and Consulting Skills |
Quantitative Techniques |
R for Data Engineering |
Resume Writing and Career Skills |
Selling, Negotiating and Persuading Skills |
Strategic Risk Taking Skills |
Teamwork and Leadership |
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