MBA Business Analytics Syllabus

MBA in Business Analytics Syllabus
The MBA in Business Analytics syllabus at BMU offers a balanced blend of core management principles as well as advanced analytical tools. The course equips students with the ability to analyse complex data, generate actionable insights and make informed, data-driven decisions in fast-paced and evolving business environments.
- Foundation Courses: Foundation courses in the MBA programme are non-credit courses that will help students build strong fundamentals.
- Core Courses: Core courses in the MBA programme will help students grasp theory and business fundamentals, building a firm bedrock of understanding in subjects such as Industry, Accounting and Finance, Organisational Behaviour, Management, Marketing, Business Analytics and Business Law.
- Skill Courses: Besides acquiring discipline-related technical competencies, students will also acquire a range of life skills needed to be successful at the workplace: Presenting, Communicating, Critical Reasoning, Etiquette and Conversing, Problem Solving & Consulting.
- Elective Courses: MBA in Business Analytics elective courses help students build advanced analytical expertise while gaining exposure to marketing, finance, operations, strategy, entrepreneurship and forensics, aligning learning with industry requirements and future career goals.
- Internship: Students would be required to undergo an industry internship at the end of the first year. The internship enables a student to apply the knowledge they received in the first year to a real-world situation.
MBA in Business Analytics – Syllabus (Subjects)
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Foundation | Basics of Accounting and Finance (Need based) | 0 | 20 |
| Foundation | Essentials of Communication (Need based) | 0 | 20 |
| Foundation | Developing Business Acumen (Understanding Industry and Markets) – I | 0 | 16 |
| PJOE | Personal Journey for Excellence (PJOE) – EI and Personal Effectiveness | 0 | 10 |
| Core | Joy of Management | 2 | 32 |
| Core | Business Statistics | 2 | 32 |
| Core | Marketing of Products and Services | 2 | 32 |
| Skill | Excel Spreadsheet Modelling | 2 | 32 |
| Skill | Accelerating Creativity and Innovation | 1 | 16 |
| Total Credits and Hours | 9 | 210 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Foundation | Developing Business Acumen (Understanding Industry and Markets) – II | 0 | 16 |
| Core | Organizational Behaviour | 2 | 32 |
| Core | Managerial Accounting | 2 | 32 |
| Core | Economics for Managers | 2 | 32 |
| Skill | Data Management and Business Intelligence | 2 | 32 |
| Skill | Developing Case Study Skills | 1 | 16 |
| Total Credits and Hours | 9 | 170 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| PJOE | PJOE – Self-Discovery and Career Choices | 0 | 10 |
| Core | Managing Financial Resources | 2 | 32 |
| Core | Business Research Methodology | 2 | 32 |
| Core | Operations Research | 2 | 32 |
| Core | Human Resource Management | 2 | 32 |
| Skill | Business Communication & Presentation Skills | 2 | 32 |
| Total Credits and Hours | 10 | 170 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| PJOE | PJOE – Decision Making under Uncertainty | 0 | 10 |
| Core | Management of Design | 2 | 32 |
| Core | Managing Operations and Supply Chain | 2 | 32 |
| Elective | Elective-1 | 2 | 32 |
| Elective | Elective-2 | 2 | 32 |
| Elective | Elective-3 | 2 | 32 |
| Total Credits and Hours | 10 | 170 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| Project | Summer Internship – 08 Weeks | 6 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| PJOE | PJOE – Employability Enhancement | 0 | 10 |
| Core | Strategic Management | 2 | 32 |
| Elective | Elective-4 | 2 | 32 |
| Elective | Elective-5 | 2 | 32 |
| Elective | Elective-6 | 2 | 32 |
| Elective | Elective-7 | 2 | 32 |
| Total Credits and Hours | 10 | 170 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| PJOE | PJOE – Work Ethic Skills | 0 | 10 |
| Project | Capstone Simulation | 2 | 32 |
| Elective | Elective-8 | 2 | 32 |
| Elective | Elective-9 | 2 | 32 |
| Elective | Elective-10 | 2 | 32 |
| Elective | Elective-11 | 2 | 32 |
| Total Credits and Hours | 10 | 170 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| PJOE – Integrative Thinking Skills | 0 | 10 | |
| Elective-12 | 2 | 32 | |
| Elective-13 | 2 | 32 | |
| Elective-14 | 2 | 32 | |
| Elective-15 | 2 | 32 | |
| Total Credits and Hours | 8 | 138 |
| Category | Course Title | Credit | Hours |
|---|---|---|---|
| PJOE | PJOE – Leadership Development | 0 | 10 |
| Core | Managing Stakeholders and Legal Processes | 2 | 32 |
| Skill | Problem Solving and Consulting Skills | 2 | 32 |
| Project | Applied Business Research/Sankalp- Social Entrepreneurship Project/Live Project/MOOCs Capstone Projects/Business Venture | 4 | |
| Total Credits and Hours | 8 | 74 | |
| Total Credits and teaching hours in the program | 80 | 1272 | |
| Number of Courses | Category | Credits | Weight |
|---|---|---|---|
| 4 | Foundation | 0 | 00.0% |
| 8 | PJOE | 0 | 00.0% |
| 14 | Core | 30 | 35.0% |
| 6 | Skill | 8 | 12.5% |
| 3 | Project | 12 | 15.0% |
| 15 | Elective | 30 | 37.5% |
| 50 | Total Program Credits | 80 |
| Marketing | Finance | Human Resources | Business Analytics | Operations and Supply Chain Management | Entrepreneurship | Strategic Management | Forensic |
|---|---|---|---|---|---|---|---|
| Consumer Behavior | Advanced Corporate Finance | Talent Acquisition and Management | Advanced Business Research | Lean Six Sigma | Corporate Entrepreneurship | Knowledge Management | Accounting and Auditing (KPMG) |
| Sales and Distribution Management | Indian Banking and Financial Markets | Compensation Management | Programming for Analytics | Project Management | Social Entrepreneurship | Innovation & Strategy | Fraud Risk Management (KPMG) |
| Data Visualization for Managers | Audit Practices & Risk management | Data Visualization for Managers | Data Visualization for Managers | Data Visualization for Managers | Data Visualization for Managers | Managing Organization Change | Fraud in Digital Environment (KPMG) |
| Brand Management and IMC | Derivatives and Financial Risk Management | Industrial relations and labor legislation | Business Process Automation with MS Excel | Global Supply Chain Management | Bringing Ideas to Market | Project management – consulting, cross functional management in corporates | Legal and Regulatory compliance (KPMG) |
| Marketing at the bottom of the Pyramid | Business Valuation and Financial Modelling | Performance Management and Competency mapping | Predictive Business Analytics | Industry 4.0 | Family Business Dynamics | Corporate governance, crisis management, legal | |
| Service Marketing | Mergers and Acquisitions | Conflict & Negotiation | NLP and Text Analytics | Service Operations | SME Funding | Strategic analysis/alignment/alliances | |
| Digital and Social Media Marketing | Wealth Management | Building Capability for Performance | Ecosystem for Big Data Anaytics | Operations Strategy | Managing Technology & Innovation | Strategic performance management & Balanced scorecard | |
| Luxury Management | Private Equity & Venture Capitalists | Organizational Structure &Design | Prescriptive Business Analytics | Advaced Inventory Control | Business Model and Intellectual Property | Strategic Planning, Positioning, Business Execution | |
| Marketing Metrics | Treasury and Forex Management | AI & Human Resource Management | Business Applications of Analytics | Total Quality Management | Venutre Funding | Effective business strategy & leadership | |
| Search Engine Optimization and Marketing | Analyzing & Mitigating Risk | Employer Branding | Applied Machine Learning for Business Applications | Operational Leadership | Succession Planning | Management skills | |
| Content Marketing | Fixed Income Securities | Strategic HRM | Advances in Analytics (Self Exploration & Entrepreneurial Opportunities) | Integrated Management System | Legal Aspects of Venturing | ||
| Relationship Marketing | Algo Trading Strategies | Cross-Cultural HRM | Business Simulation | ||||
| Online Repuation Management | Asset Allocation and Investment Strategies | HR Analytics | Multi-criteria Decision Making | ||||
| International Marketing | Behavioral Finance and Technical analysis | Managing & Leading Organizational Change | Navigating Business Value and Growth with Analytics |
BMU offers a set of electives in Forensic Accounting and Corporate Fraud (in association with KPGM).
- The entire set of electives should be taken by students to be considered for placement with Forensic Practices at the BIG 4 companies (KPMG, Deloitte, PricewaterhouseCoopers, E&Y)
- Students, upon successful completion of the set of electives, shall earn a certificate from KPMG
- MBA First Year Syllabus: All students study common courses – the required curriculum – in the first year, divided into four modules of 8 weeks duration. The first-year MBA Syllabus comprises 21 core, skill and perspective courses spanning all areas of management.
- MBA Second Year Syllabus: In the second year, students take up a broad range of core, skill and elective courses. Elective courses give students the flexibility to extend their learning to subjects beyond the core. They will have the option to study courses in Information Systems, Finance, Human Resources Management, Marketing and Operations.
Programme Outcomes
The MBA in Business Analytics programme at BMU is structured around well-defined learning outcomes that prepare students for data-driven leadership roles. The curriculum focuses on analytical thinking, business problem-solving and the practical application of data insights, ensuring graduates are equipped to perform effectively in complex and evolving business environments.
- Apply Business knowledge :- Develop a strong understanding of core management disciplines and apply this knowledge effectively to make informed business decisions.
- Diverse Perspective :- Integrate diversity, inclusion and multicultural perspectives while evaluating and solving business challenges in a global context.
- Cognitive Skills :- Apply quantitative and qualitative research methods to analyse complex business problems with critical thinking and structured problem-solving approaches.
- Innovation and Entrepreneurship :- Learn multidisciplinary tools and frameworks to design innovative solutions and foster entrepreneurial thinking.
- Empathetic and ethical leadership :- Demonstrate social responsibility, teamwork as well as life skills to manage organisations with integrity and ethical awareness.
- Effective Communication :- Learn to communicate effectively across all levels and society at large.
